Feedforward

Customer feedback, reimagined

Feedback that feeds forward

Embed a polished feedback widget with one script tag, then let AI turn raw responses into themes, sentiment, and the next thing to build.

Free to start · No credit card required

eNPS Surveys
OpenAI
Slack
Google
Zoom

Employee Net Promoter Score

Responses
99 / 136
+32+6

52%

Promoters

29%

Passives

19%

Detractors

AI summary ready

Recognition is improving. Workload clarity needs manager follow-up.

Response rate73%

Always know what your customers feel

Sentiment and themes update the moment a response lands.

S

Sophia · just now

left feedback on Checkout

Recent responses

NPS · scored 9Promoter
CSAT · 4 / 5Positive
See how Feedforward works

Trusted by product teams that ship fast

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One platform, every feedback program

From quick pulses to full 360s — Feedforward adapts to how your team listens.

Company-wide employee surveys

Measure how your whole organization feels with structured, anonymous surveys you can run on any cadence.

  • Anonymous, bias-safe responses
  • Department & team benchmarks
  • Trends tracked over time

Avg. participation

87%

AnonymousBenchmarksTrends

Everything you need to listen

From collection to insight, in one lightweight platform.

Embeddable widget

A 30KB Preact widget that drops into any site with a single script tag and renders inside a closed Shadow DOM, so it never clashes with the host page.

  • < 30KB gzipped
  • Closed Shadow-DOM isolation
  • Keyboard accessible (WCAG AA)
  • No host CSS leakage
  • HTTPS-only, HMAC-signed

Live dashboard

Real-time analytics the moment a response lands.

  • SSE live stream
  • NPS distribution & sentiment timeline
  • Audience & response heatmaps
Live dashboard
Feedforward live analytics dashboard showing NPS distribution and a sentiment timeline

AI insight extraction

Themes, sentiment, and summaries, extracted automatically.

  • Automatic theme extraction
  • Sentiment scoring
  • Weekly AI summaries
AI insight extraction
AI analytics view with extracted themes, sentiment scores, and weekly summaries

Every response, in context

See each response with its AI sentiment, summary, and country.

  • Per-response AI sentiment
  • AI one-line summaries
  • Virtualized 10k-row table
Every response, in context
Responses table with per-response AI sentiment, summaries, and country of origin

Drops into any site

A <30KB widget embeds with one script tag, in a closed Shadow DOM.

  • < 30KB gzipped
  • Closed Shadow-DOM isolation
  • HTTPS-only, HMAC-signed
Drops into any site
Embeddable Feedforward widget rendering on a host site via a single script tag

Live in three steps

No SDKs, no migrations. Just paste and go.

01

Embed

Paste one script tag into your site and match your brand in minutes.

02

Collect

Visitors answer NPS, CSAT, and open-text questions in context.

03

Understand

AI turns raw answers into themes, sentiment, and next steps.

index.html
1  <!-- Paste before </body> -->
2  <script
3    src="https://widget.getfeedforward.com/v1.js"
4    data-embed-key="org_xyz_emb"
5    data-survey-id="sur_abc" async></script>

6  // ✓ Live in under a minute

<30KB

Widget bundle

3

AI patterns

WCAG AA

Accessibility

Real-time

Live updates

Loved by teams everywhere

Here's what customers say about Feedforward.

“We replaced three tools with Feedforward. The AI themes alone save our PMs a day a week.”

AO

Amara Okafor

Head of Product · Northwind

“Setup took one script tag. We had real sentiment data flowing the same afternoon.”

DR

Daniel Reyes

Founder · Acme

“The live dashboard means I stop guessing. I can see exactly where customers are frustrated.”

MT

Mei Tanaka

CX Lead · Globex

“Our NPS climbed 14 points in a quarter once we acted on the themes it surfaced.”

LM

Liam Murphy

Product Manager · Initech

“Beautiful widget, painless embed, and the insights actually read like a teammate wrote them.”

SR

Sofia Rossi

Growth · Umbrella

Start collecting feedback today

Spin up your first survey in minutes and watch insights roll in.

Get started free