The social web is not the sum of social networks. Where social networks are about connections, the social web is about what is going through these connections. Most of this activity takes place outside the social networks, where the social web is.

f»dforward is connected too, but outside social networks, letting you follow other people's interest and attention on the web. The social web is therefore the first and an important layer of the smarter web that f»dforward helps create.

We are social creatures and everything that we do gets translated to the virtual world. Where there are services that let you show what we do (microblogs) and who we know (social networks), f»dforward shows where we are going and helps us navigate the web together.

Via f»dforward you can show yourself in the network and share the trails you leave. Others can check follow your trails and you can use others people's trails to discover new interesting content and people across the network. This way, you can move around the network in groups of a dynamic compositions. Like flocks of birds or schools of fish. Swarming by following content instead of conversations.

We believe that most of what we find interesting is determined by what other people find interesting, because 1. it is difficult to be the first to discover something and 2. most of us find important what people we know or like find important.

f»dforward helps you discover what is worthwhile reading.